SAMPLE SALESFORCE MKT-101 TEST ONLINE - STANDARD MKT-101 ANSWERS

Sample Salesforce MKT-101 Test Online - Standard MKT-101 Answers

Sample Salesforce MKT-101 Test Online - Standard MKT-101 Answers

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Salesforce MKT-101 exam covers a range of topics, including customer data management, segmentation, email marketing, mobile marketing, social media marketing, and data analysis. Professionals who take MKT-101 exam will learn how to use the Marketing Cloud platform to create personalized customer journeys that engage and convert customers. They will also gain an understanding of how to measure the success of their campaigns and use data-driven insights to optimize their marketing strategies.

Earning the Salesforce MKT-101 Certification demonstrates a candidate's proficiency in using the Salesforce Marketing Cloud to build and analyze customer journeys. It also signifies that the candidate has a deep understanding of Marketing Cloud functionalities and can implement best practices to achieve marketing goals. Build and Analyze Customer Journeys using Marketing Cloud certification is recognized globally and can help professionals advance their careers by opening up new job opportunities and increasing their earning potential.

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The MKT-101 Exam is a 90-minute, multiple-choice exam that consists of 60 questions. MKT-101 exam covers a wide range of topics, including Marketing Cloud basics, journey builder, email marketing, mobile messaging, and reporting and analytics. To pass the exam, candidates must score at least 68% or above.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q154-Q159):

NEW QUESTION # 154
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

  • A. CloudPages opt in to Event Journey
  • B. Existing Email Event Notification Subscription
  • C. Keyword opt in and SMS Messaging
  • D. Smart Capture and Triggered email messaging

Answer: D


NEW QUESTION # 155
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

  • A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
  • B. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
  • C. Personalization Strings still allow PII to be displayed within an email.
  • D. Tokenized Sending should be combined with field-level data encryption for additional security.

Answer: A,C

Explanation:
Two considerations that should be made about tokenized sending are:
Personalization strings still allow PII to be displayed within an email. Tokenized sending does not encrypt or mask PII within an email, it only prevents it from being stored in Marketing Cloud. Therefore, personalization strings should be used with caution and only when necessary.
Service Level Agreements for email sends are unsupported with the inclusion of outside servers. Tokenized sending relies on an external server to provide PII at send time, which may introduce latency or errors that affect the delivery time and performance of emails.
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm&type=5


NEW QUESTION # 156
Which action will the Validate tool complete when initiated?

  • A. Ensure subscribers have not unsubscribed or are undeliverable
  • B. Confirm that each content area specified in the dynamic content rules exists
  • C. Identify phrases like "click here" or "Free!" that could be marked as spam
  • D. Ensure subscribers status at the time of send is Subscribed or Bounced

Answer: B


NEW QUESTION # 157
A 15 person management team wants to review test emails built in email studio prior to live
deployment based on content that is personalized for them but it clearly noted as a test email
what is the safest most effective way for a marketer to accomplish this task without the
compromising email content.

  • A. create a test data extension composed of the management team and test send to the test
    data extension
  • B. create a data extension composed of the management team create a user initiated send definition, select the email prepare test to the subject, select the data extension and send the email.
  • C. find each individual with subscriber preview and test send to each individual recipient
  • D. create a list composed of the management team prepare test to the subject and use the send
    flow to send email to the list.

Answer: B


NEW QUESTION # 158
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

  • A. Get existing records updated with new Keys sourced from Sales Cloud instance.
  • B. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
  • C. Identify what key the customer wants and have the MC Contact model control it.
  • D. Purge the current records and carry on with new keys sourced from Sales Cloud.

Answer: A,C


NEW QUESTION # 159
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